Summary

Freshly graduated communication professional with a focus on Advertising and Marketing, with over 4 years of experience in product design analysis. Specialized in digital product design, prioritizing user experience and business objectives. Currently enhancing skills in Branding at ESPM. Fluent in Portuguese, English, and in the process of learning German.

Skills

Collaboration, Presentation skills, UX design, UI design, Graphics and Design, Application design, Search Engine Optimization (SEO), Writing, Market Research, Digital Marketing, User Testing, Work Ethic, Client servicing, Creativity, Content Strategy, Content Marketing, Communication, Adobe Lightroom, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adaptability, Public Relations, Event Planning, Microsoft Word, Microsoft Excel, Microsoft Powerpoint, Photoshop, Filming

Professional Experience

Product Designer

Agroboard Technology

May 2023 – Present

Transformed and digitized the entire journey of commodity trading, overcoming challenges of inconsistencies and data volumes through manual processes.

Developed the digital experience of the commodity trading journey, covering commercial, financial, accounting, and risk aspects to guide client decisions.

Conducted in-depth research to understand the needs of the target audience, applying insights to create integrated and simplified solutions. Implemented a design system and research tools to ensure solutions aligned with user needs.

Improved platform flows and features, resulting in a 25% increase in user engagement and better operational efficiency for the company.

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During my time at Agroboard, in addition to product design, I was tasked with structuring and managing the marketing department.

Responsible for all marketing initiatives from conception to implementation, I developed innovative strategies to promote our digital solutions, resulting in increased customer awareness and engagement.

By integrating marketing operations with digital solutions, contributing to the company's brand awareness, relationship management and sells.

Product Designer

Mouts IT

May 2022 - May 2023

Designed an application to support ABInbev's Global Barley Research Team, digitizing the creation process.

Participated in the application design, involving user research and prototype development to ensure a functional experience.

Created customized personas and optimized interaction flows, contributing to project effectiveness and applying advanced data visualization techniques.

Enhanced user journey in the application, making it more intuitive and effective, resulting in greater satisfaction and project success.

Pet Sitter

Self Employed

Nov 2021 - Dec 2022

During the pandemic, I sought ways to earn extra income while facing the challenges of financing an apartment and college as a student intern. As a result, I decided to become a pet sitter through the DogHero platform, hosting dogs and cats while their owners traveled for various reasons. This opportunity not only provided financial stability but also allowed me to indulge in my love for animals. 

As a pet sitter, I was fully responsible for all aspects of the service. This included managing customer relations, ensuring the well-being and safety of the animals, promoting my profile within my city, and maintaining a high standard of care for each pet entrusted to me. I dedicated myself wholeheartedly to providing top-notch service. 

I established strong relationships with clients, ensuring clear communication and trust. Additionally, I meticulously cared for the animals, prioritizing their health, safety, and comfort. I also actively promoted my pet sitting services to attract more clients and expand my network. Over the course of a year, my pet sitting experience allowed me to meet a multitude of incredible pets and their owners. By providing a loving and nurturing environment for the animals under my care, I not only offered peace of mind to traveling owners but also received numerous positive feedbacks. 

This experience not only helped me financially but also enriched my life with the joy and companionship of the animals I cared for.

UX/UI Designer

SiDi

September 2020 - May 2022

Participated in an international and collaborative project to create a VUI experience for an internal Samsung product for the entire family.

Contributed to the platform design, ensuring its interactivity and intuitiveness, and effectively communicating with stakeholders in English.

Held meetings with global users, generating valuable insights to enhance the user experience. Developed simplified and integrated solutions and participated in the creation of the project's Design System.

The platform's success led to its global implementation in Samsung offices, standing out as a highly profitable project.

Bilingual Junior Customer Service Representative

CZ Brains

June 2020 - July 2020

Enhanced communication between CZ Brains and Trimble's German branch, improving delivery quality and avoiding contract termination.

Facilitated communication between the parties, ensuring precise understanding of project requirements and negotiating satisfactory delivery terms.

Established clear communication channels and implemented structured briefing processes. Improved project presentation and negotiation techniques with clients.

Significantly increased customer satisfaction and avoided contract termination, ensuring a successful long-term partnership.

Graphic Design Intern

Smartus Brazil

January 2020 - April 2020

Contributed to the company's continued impact during the pandemic by creating and editing graphic and video materials for online events.

Produced aesthetic materials for events and edited videos for a private streaming platform, maintaining audience engagement.

Edited videos to ensure high quality and standardization on the streaming platform, contributing to the company's continued impact during the pandemic.

Maintained the company's influence during the pandemic, creating value for customers through online events and providing accessible content from anywhere.

Education

Master's in Branding

Escola Superior de Propaganda e Marketing – ESPM

2024-2025

Bachelor's in Social Communication - Advertising and Propaganda

Universidade Paulista - Unip

2020 - 2023

High School Diploma, Exchange Program

Murdoch Mackay Collegiate

September 2017 - February 2018

Volunteering

Temporary Host

Abrigo Amigo

Mar 2021 - Aug 2021

Animal welfare has always been of great importance to me, and being part of Abrigo Amigo was a significant personal achievement.

During my time as a volunteer at Abrigo Amigo, I was responsible for receiving and caring for dogs and cats in need of a home.

My main task was to ensure the well-being and meet the needs of the animals under my care. I developed an organized routine to ensure that all animals received individualized attention and care.

As a result of the dedicated care, many of the animals that passed through Abrigo Amigo found loving and permanent homes. My work helped improve the quality of life for these animals, providing them with comfort and support during their time at the shelter.

Languages

• Portuguese: Native (C2)

• English: Proficient (C2)

• Spanish: Upper Intermediate (B2)

• German: Beginner (A1)

Licenses and Certifications

• Digital Accessibility - Acessibilida.de

• EFSET English Certificate 85/100 (Proficient in C2) - EF Standard English Test (EF SET)

• Information Design and Data Visualization - Gymnasium

• Immersion in Marketing and Sales Leadership Planning - RD Station

• SEO Summit - Conversion

• SEO Metrics Workshop - Conversion

• Social Media Day - RD Station

• Marketing Day - RD Station

• Marketing and Sales Panoramas 2023 - RD Station

• CMO Summit - Digital Transformation

• Design Thinking for Educators - Bradesco Foundation

• Storytelling for Business - PM3 School

• Digital Business Metrics - PM3 School

• Product Marketing: The Essentials for Digital Product Professionals - Tera